Strategi Pemasaran dalam Membangun Nilai Dan Perencanaan Produk Pada Berbisnis Syariah

Abstract

In an increasingly competitive world, Islamic businesses face the challenge of innovating and growing in accordance with strict Islamic principles to meet the needs of the modern market. Important aspects that Islamic businesses need to consider are marketing strategies for creating product value and product planning that aligns with Islamic principles. The value of a product in Islamic business is assessed not only by its quality, price, and competitiveness, but also by its compliance with Islamic principles, such as halal certification, ethical production processes, and transparency in transactions. Islamic product planning in business requires a holistic approach that requires consideration of Islamic aspects at every stage, from idea development and design to sales. This article is compiled based on various literature reviews in accredited national and indexed international journals to help businesses develop products that are not only competitive in the market but also compliant with Islamic values. We provide a detailed analysis of possible approaches to integrating Islamic principles into product planning so they can create competitive, Islamically valuable, and long-term sustainable products.

Keywords: Sharia Marketing, Building Value, Product Planning, Sharia Business